Aparat.com Biography & Web Analysis

Aparat is an Iranian video sharing service like YouTube which started probably on February 2011, and officially, after two months on April 13, 2011. But in 2020, because of the action of one of the users of Aparat, its CEO was sentenced to 10 years in prison. Aparat, just as Cloob and Mihanblog sites, have been launched by Saba Idea Tech Company (Saba Idea) and are managed by Mohammad Javad Shakouri Moghhadam. 

For easier access to shared videos, this site coordinated them under different categories, for example, personal, nature, educational, entertainment, and so forth so that access to the considered videos can be made easier. Aparat was selected by experts in 2013 at Iran Web Festival in online multimedia area and furthermore chose as the best film site in 2011. 

Aparat was introduced to Iranian users in February 2010, when many global video sharing services were restricted in Iran. Shakouri, Aparat service manager, has expressed the purpose for provision of this service for Iranian users as "high volume of users' requests for provision of video sharing service." After one year of Aparat service provision, the Android version of the service was provided for the users in February 2011. After over a year, in December 2012, the the daily views on Aparat videos surpassed one million In July 2013, the iOS version of Aparat was delivered. Later that year in November 2013, the first online photograph challenge on Aparat called "Tehran's Guest (Tehran Municipality)" was held in collaboration with Tehran Municipality. Later in March 2014 the second version of Aparat on Android was delivered. In April 2014, President of Islamic Republic of Iran created an account on Aparat and hence the first official channel in the service was presented. 

After the President, it was the Minister of Communications that created an official channel on Aparat and became the second official active in Iranian social networks. Following the footsteps of Minister of Communications, other political, cultural and creative figures and brands gradually launched their official channels on Aparat. In June 2014, by broadcasting the World Cup Competitions, in July 2014 by changing its logo and in August 2014 by holding the first online Iranian Talent Contest named "Iranian Prodigies", Aparat spent a successful summer. In October 2014, the daily views on Aparat videos surpassed 4,000,000 views per day which was another record for site. A short time later in November 2014, Aparat Kids was launched for children. In January 2014 Filimo, which streams both Iranian and global movies and TV series, was also launched.